What is Active ingredients of Tide bar?

Procter & Gamble is an American company that makes and markets the laundry detergent Tide. With an estimated 14.3% of the worldwide detergent market, it was first introduced in 1946 and is now the most popular brand in the world. With the development of washing powders in the 1880s, the family task of doing laundry started to change. These novel laundry items were made from pulverized soap. It was demonstrated that there was a ready market for improved cleaning products by the launch of the N. K. Fairbank Company's Gold Dust Washing Powder in the 1890s (which used a ground-breaking hydrogenation technique in its formulation) and Hudson's widely promoted product, Rinso. The 1907 introduction of Persil, a "self-activating" (or self-bleaching) cleaner by Henkel & Cie; the 1932 introduction of Fewa, the first synthetic detergent by BASF; and the 1933 launch of Dreft, a completely synthetic product by Procter & Gamble (marketed for use on infant-wear) all signaled significant developments in the laundry cleaning product market.

The discovery of alkylbenzene sulfonates, tide bar with the use of chemical "builders," further transformed the detergent industry by enabling machine washing in hard water. This gave Procter and Gamble the chance to develop a product like Tide.

The first Tide washing detergent was a synthetic made especially for use in powerful machines (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). The first heavy-duty detergent in the world, Tide, was originally offered in American test markets in 1946. Its nationwide distribution was completed in 1949. The slogan "America's Washday Favorite" was used by Tide. Rapid market dominance dwarfed Ivory Snow's sales and hastened the death of two of its key rival products, Rinso and Gold Dust Washing Powder, both of which were then Lever Brothers brands. The soap-powder and soap-flake varieties of these other brands were more widely available. However, Tide arrived in the form of a white powdered bead. In 1984, the line was extended to include a clear liquid with an orange hue. Nowadays, liquid Tide comes in a variety of concentrated and standard formulations, most of which are dark blue with the exception of "Tide Free," which is clear. To verify the consistency and effectiveness of Tide detergent, researchers mimic the mineral composition of water from all regions of the US and wash 50,000 loads of laundry.

Tide is sold under a number of different subbrands, including 2x Ultra Tide. It was marketed as Tide XK in the late 1960s and early 1970s (the XK standing for Xtra Kleaning), but was eventually rebranded as Tide.

Tide Coldwater, a new member of the Tide family, was created to remove stains while conserving electricity because it just needs warm or cool water. The Tide Free brand promotes itself as being fragrance- and dye-free. [Reference needed] Tide-To-Go is a product that comes in the shape of a pen and is designed to get rid of minor stains right away without additional washes. read more...

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